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Blog 2017-07-03T15:54:13+00:00

Do You Have a Content Attention Deficit

Are people not hearing you through the cacophony of online marketing? We see it all the time. Everyone is shouting, but no one gets heard. Have you seen a political press conference recently? Journalists shout questions in unison until the speaker points to one and often by name. Another example [...]

Empathy, Does Your Business Really Care?

“Empathy” is one of those "touchy, feely" words that makes us uncomfortable. If you're trapped in the 80’s “greed is good” mindset, you'd probably view empathy as a sign of weakness. If you're more “enlightened”, you may think it’s the essence of being human. Some people are hyper-empathetic. They hyperventilate [...]

Gary’s Quotes of the Month – Inspirational Gems for August

Gary's Quotes of the Month - Inspirational Gems for August We love quotes. We use them to express our feelings in greeting cards, to impress our friends with how smart we are and to hang in the air to denote irony. Image Memes - often containing misquotes - flow in our [...]

Does Social Media Make You Scream

There's too much content, and there are too many social media platforms to publish and consume that content on. If you're in marketing, you've likely heard of content shock. This is a term coined by Mark Schaefer from a  post he wrote a couple years ago that ignited a lot of conversation. He [...]

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