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i24 Brings Home its 27th Award Of Excellence! i24 Call Management Solutions returned from our Canadian Call Management Association (CAM-X) conference in Calgary, proudly carrying our 27th Cam-X Award of Excellence (AOE). Winning an Award of Excellence validates all our work and our client's decision to choose us from our competitors. Oh, and [...]
Gary's Gems - Whatever Gets You Through November Issue Do you find November depressing? Since March, every month in 2020 could claim that description. The drabness of November is our payment for the lights and nostalgia for December. (You know how I feel about Christmas, right?). November is Kansas. December is Oz. I can [...]
Content Marketing - What is it? Joe Pulizzi of the Content Marketing Institute defines content marketing as: “Content marketing is the creation, publication and distribution of relevant, helpful articles, videos, images etc. to attract, engage and acquire a defined target audience with the objective of driving profitable customer action.” Simply put, it’s using distributed [...]
Who doesn’t like getting an award? It feeds our ego and gives us bragging rights. As any Academy, Grammy or Booker Prize award winner can attest, it also has measurable business benefits. It can add major box office returns to a forgotten movie, a re-release of a classic album or a bump in book [...]
Why winning an industry award is a big deal. If you worked hard to achieve recognition in your industry by competing for an industry award, there is little satisfaction in coming close. The consolation prize is the lesson learned: failure makes you smarter. Mia Pearson wrote in her Globe and Mail article: Is it worth [...]
Has the term "customer service" become another empty corporate cliché? Is it rendered meaningless by overuse and hype? Is "your business is important to us" before they cast you into "hold" purgatory what it's come down to? I worked in the service industry for most of my life, and I'm amazed at the sorry state [...]
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