content marketing Archives

6 11, 2017

If Your Content Don’t Count, Don’t Count on Your Content Marketing

Ray Hiltz2017-11-17T17:37:18-05:00

Content Marketing - What is it? Joe Pulizzi of the Content Marketing Institute defines content marketing as: “Content marketing is the creation, publication and distribution of relevant, helpful articles, videos, images etc. to attract, engage and acquire a defined target audience with the objective of driving profitable customer action.” Simply put, it’s using distributed [...]

If Your Content Don’t Count, Don’t Count on Your Content MarketingRay Hiltz2017-11-17T17:37:18-05:00

30 08, 2016

Do You Have a Content Attention Deficit

Ray Hiltz2017-03-09T20:17:45-05:00

Are people not hearing you through the cacophony of online marketing? We see it all the time. Everyone is shouting, but no one gets heard. Have you seen a political press conference recently? Journalists shout questions in unison until the speaker points to one and often by name. Another example is when readers have had [...]

Do You Have a Content Attention DeficitRay Hiltz2017-03-09T20:17:45-05:00

14 07, 2016

Does Social Media Make You Scream

Ray Hiltz2022-04-11T16:30:32-04:00

There's too much content, and there are too many social media platforms to publish and consume that content on. If you're in marketing, you've likely heard of content shock. This is a term coined by Mark Schaefer from a post he wrote a couple years ago that ignited a lot of conversation. He defines content shock as happening [...]

Does Social Media Make You ScreamRay Hiltz2022-04-11T16:30:32-04:00