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Content Marketing - What is it? Joe Pulizzi of the Content Marketing Institute defines content marketing as: “Content marketing is the creation, publication and distribution of relevant, helpful articles, videos, images etc. to attract, engage and acquire a defined target audience with the objective of driving profitable customer action.” Simply put, it’s using distributed [...]
Are people not hearing you through the cacophony of online marketing? We see it all the time. Everyone is shouting, but no one gets heard. Have you seen a political press conference recently? Journalists shout questions in unison until the speaker points to one and often by name. Another example is when readers have had [...]
There's too much content, and there are too many social media platforms to publish and consume that content on. If you're in marketing, you've likely heard of content shock. This is a term coined by Mark Schaefer from a post he wrote a couple years ago that ignited a lot of conversation. He defines content shock as happening [...]
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