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Is an Answering Service the Right Call for You? Have you thought about outsourcing your calls to a Call Answering Service? If you’re not, you may be missing calls when your lines are busy (call overflow) or when your office or call centre is closed (after hours calls). And you may be missing important [...]
Content Marketing - What is it? Joe Pulizzi of the Content Marketing Institute defines content marketing as: “Content marketing is the creation, publication and distribution of relevant, helpful articles, videos, images etc. to attract, engage and acquire a defined target audience with the objective of driving profitable customer action.” Simply put, it’s using distributed [...]
Are people not hearing you through the cacophony of online marketing? We see it all the time. Everyone is shouting, but no one gets heard. Have you seen a political press conference recently? Journalists shout questions in unison until the speaker points to one and often by name. Another example is when readers have had [...]
There's too much content, and there are too many social media platforms to publish and consume that content on. If you're in marketing, you've likely heard of content shock. This is a term coined by Mark Schaefer from a post he wrote a couple years ago that ignited a lot of conversation. He defines content shock as happening [...]
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