Why You Need to Create a Strong Emotional Tie to Your Brand.
Ray Hiltz2022-03-20T14:56:08-04:00What role does empathy and emotion play in marketing? How often do we hear that we shouldn’t let emotions cloud our decisions? The truth is, we wouldn’t be able to make a decision without our emotions. Let’s not confuse “emotion” with what happens at a large Italian family dinner. That’s pure [...]