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What role does empathy and emotion play in marketing? How often do we hear that we shouldn’t let emotions cloud our decisions? The truth is, we wouldn’t be able to make a decision without our emotions. Let’s not confuse “emotion” with what happens at a large Italian family dinner. That’s pure [...]
Before working at i24 Call Management Solutions, I imagined a call centre to be endless rows of cubicles of college tuition slaves in headsets. I knew a call centre answered phones for companies. But I didn’t know what I didn’t know. I also made the common mistake of confusing Call Centres withTelemarketing. Definition: [...]
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