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Welcome, January, the month we ring in the new year with renewed hope and promise. Along with counting down the seconds to the New Year, you probably sang, mumbled or listened “Auld Lang Syne", Robert Burn’s 1788 ode to times spent together. (The title translates to “for the sake of old times”.) “Should auld acquaintance [...]
I love inspirational quotes. I see reflected in the wise words of great minds validation of who I am and motivation to be who I want to become. For many years now, I have shared some of my favourite quotes and trivia in my newsletter - Gary's Monthly Gems. Enjoy. Welcome, September … the only month [...]
A smile is your best ROI. While returning home from the gym recently, I was approaching the front of a sports boutique I shop at often. The store manager was opening the door for the day just as I reached it. Our eyes caught. I gave him a smile, a nod and moved on. He gave [...]
What role does empathy and emotion play in marketing? How often do we hear that we shouldn’t let emotions cloud our decisions? The truth is, we wouldn’t be able to make a decision without our emotions. Let’s not confuse “emotion” with what happens at a large Italian family dinner. That’s pure [...]
“Empathy” is one of those "touchy, feely" words that makes us uncomfortable. If you're trapped in the 80’s “greed is good” mindset, you'd probably view empathy as a sign of weakness. If you're more “enlightened”, you may think it’s the essence of being human. Some people are hyper-empathetic. They hyperventilate by absorbing the emotional and [...]
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