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Who doesn’t like getting an award? It feeds our ego and gives us bragging rights. As any Academy, Grammy or Booker Prize award winner can attest, it also has measurable business benefits. It can add major box office returns to a forgotten movie, a re-release of a classic album or a bump in book [...]
Ongoing Employee Training gives you the best Return on Investment I remember my first introduction to an employee training program. It was a few pages stapled to a mimeographed cover: "Welcome to ACME's Company Rules and Policies". I always worked in the service industry where the entry bar was so low it would challenge [...]
Why winning an industry award is a big deal. If you worked hard to achieve recognition in your industry by competing for an industry award, there is little satisfaction in coming close. The consolation prize is the lesson learned: failure makes you smarter. Mia Pearson wrote in her Globe and Mail article: Is it worth [...]
Are people not hearing you through the cacophony of online marketing? We see it all the time. Everyone is shouting, but no one gets heard. Have you seen a political press conference recently? Journalists shout questions in unison until the speaker points to one and often by name. Another example is when readers have had [...]
Off-Site Worker Support Protects Your Employees and Your Business Off-site workers present companies with special challenges. The demands of running a successful operation sometimes require employees to work alone, especially in overnight shifts. As an employer, you are responsible for eliminating potential risks and ensuring the safety of anyone who is working in such [...]
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