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Content Marketing - What is it? Joe Pulizzi of the Content Marketing Institute defines content marketing as: “Content marketing is the creation, publication and distribution of relevant, helpful articles, videos, images etc. to attract, engage and acquire a defined target audience with the objective of driving profitable customer action.” Simply put, it’s using distributed [...]
Who doesn’t like getting an award? It feeds our ego and gives us bragging rights. As any Academy, Grammy or Booker Prize award winner can attest, it also has measurable business benefits. It can add major box office returns to a forgotten movie, a re-release of a classic album or a bump in book [...]
Ongoing Employee Training gives you the best Return on Investment I remember my first introduction to an employee training program. It was a few pages stapled to a mimeographed cover: "Welcome to ACME's Company Rules and Policies". I always worked in the service industry where the entry bar was so low it would challenge [...]
What role does empathy and emotion play in marketing? How often do we hear that we shouldn’t let emotions cloud our decisions? The truth is, we wouldn’t be able to make a decision without our emotions. Let’s not confuse “emotion” with what happens at a large Italian family dinner. That’s pure [...]
Is a ‘virtual’ receptionist real? Yes, Virginia. Virtual receptionists exist as certainly as that person sitting at your reception desk exists. They abound in welcoming smiles and information that give your customers satisfaction and joy. But, unlike that receptionist that you can see, a virtual receptionist works in a magical place where they don't get distracted [...]
Keeping up with email can seem futile. If left unattended, that pile of ignored email comes back to bite you where it hurts - on your bottom line. One unanswered email could represent one lost client or worse, a problem with a current one. So, do you manage your email or does it manage you? [...]
Has the term "customer service" become another empty corporate cliché? Is it rendered meaningless by overuse and hype? Is "your business is important to us" before they cast you into "hold" purgatory what it's come down to? I worked in the service industry for most of my life, and I'm amazed at the sorry state [...]
Are people not hearing you through the cacophony of online marketing? We see it all the time. Everyone is shouting, but no one gets heard. Have you seen a political press conference recently? Journalists shout questions in unison until the speaker points to one and often by name. Another example is when readers have had [...]
Off-Site Worker Support Protects Your Employees and Your Business Off-site workers present companies with special challenges. The demands of running a successful operation sometimes require employees to work alone, especially in overnight shifts. As an employer, you are responsible for eliminating potential risks and ensuring the safety of anyone who is working in such [...]
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